Like many of you, from time to time I suffer from writer’s block. We know it’s important to communicate with our customers on a regular basis but we struggle to find something to write about.
One step I’ve taken, in respect of my blog, is to compose a ‘Mission Statement’ that sets out the purpose of my blog and lists some of the general topics that I intend to cover. You might like to do the same, bearing in mind that the aim of your blog should be to position yourself as an expert in your particular field of business and someone who can help customers and clients solve any problem they might have that relates to your particular trade or speciality.
Of course it is important to keep the content of your blog fresh and original, and there are plenty of blog posts on the Web that provide lists of ideas you can use for inspiration when time is short and you’re struggling to find something to write about. My particular favourite is a post written by web-marketing expert Ed Rivis in June 2010, entitled ’77 ideas for great email and blog content’. Follow the link and see if any of his suggestions ‘hit the spot’!
As for me, I’ve printed off a hard copy of Ed’s post so that I can refer to it at my leisure and wherever I might be!